Currently, the internet is full of online articles, images, videos and other types of content. As the ownership and the possibility to repurpose content is often not evident, Po.et developed a framework that allows creators to watermark their files and enables content users to check the integrity of their sources. Po.et’s framework rests on an elaborated technique called Proof of Existence, the first non-financial application of the blockchain, which Po.et simply calls “Proof of Existence 2.0”.
Through cryptographic hash functions, metadata (e.g., time of submission, developer/creator, origins, possibility to licence or repurpose content) is attached on files without revealing the actual content. This way, anyone is able to look up the metadata behind content. (2)(3)
Based on Proof of Existence 2.0, Po.et aims to develop an open universal framework on which media applications can be built. This way, applications or plug-ins can be implemented on existing libraries like Getty Images and Creative Commons Licences.
In order to create a bridge between the Proof of Existence 2.0 technology protocol and applications, technology stacks are used. The technology stacks contain three layers built on top of each other with the protocol as a bottom layer. The middleware layer provides developers with resources to bridge the protocol to consumer-facing applications which form the top application layer. (4)
As part of the middleware layer, po.et officially released its publisher API called FROST (named after the American poet) in beta on February 8, 2018. This open service creates the interaction between the Po.et protocol and application developers and allows users to timestamp the metadata of their content. (5)
Top layer applications can be diverse, from tools to attach metadata to your content up to marketplaces that allow users to find out more about content.
Use of Tokens
Besides bootstrapping the network of Po.et through stakeholders and an engaged community, and raising development funds, Tokens can be used for several cases.
The use of tokens allows creators to join a marketplace and enhance discoverability of created content. Here POE can be used as optional payment method for services. Also, tokens are used as an economic mechanism to incentivize quality content. This is done through a reputation system. (6)
50% community through token sales; 22% company ownership; 10% Partner integration; 10% angel investors; 8% founding team.
Team and advisors (7)
CEO: Jarrod Dicker, he is a founder of Washington Post’s research, experimentation and development group. (8)
Strategy Director: Jeremy Kandah, Entrepreneur of Flurry, world’s largest mobile analytics company. Found Appcasher, LLC, an advertising platform and the DApps Fund. Assisted in Maidsafe. (9)
Advisor: Bo Shen, Managing partner of Fenbushi Capital (10)
Advisor: David Bailey, CEO at BTC Media and board member of the Po.et Foundation (11)
Advisor: Anthony Diiorio, CEO and Founder of Ethereum, Jaxx and Decentral (12)
Po.et states a number of partners on their website. Some of the partners fulfil an advisory role as well. For example, advisor Anthony Diiorio partners with Po.et via Jaxx, a wallet software company.
Currently, Po.et receives support from Amazix, a community management and engagement company. Previously, Amazix has successfully gained experience through projects like Bancor, Helbiz, BANKEX, Salt and others. As a result, Amazix can potentially implement their skills in Po.et effectively.
‘18 Q1: WordPress Plugin
‘18 m4: Licensing Marketplace; support custom content licenses
’18 m7: Revenue Sharing; multiple owners can share in profits
’18 m9: Payment channels; supporting micropayments
’18 m10: Asset Marketplace; launch of marketplace with 20+ publishers
’19 m1: Immutable Portfolio; enables content creators to maintain an immutable record of assets.
’19 m2: E-book Registry; e-book metadata format provides an open system for e-book publication (similar to today’s more expensive ISBN codes).